We heart Seth Godin.

Purple Cow should be on your bookshelf.  His blog should be bookmarked in your favorites. As a content creator, consider Seth Godin your very own Mr. Miyagi. That’s right — he warrants a throwback to The Karate Kid.

Check out Seth’s commentary below on why indie authors should chart their own course and in his words embrace indie publishing as an opportunity to, “earn (not take) their readers attention over time.”

 

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What do you think? Do you agree that with traditional publishing, “none of your expectations will come true,” as Seth says?.