• Tweet
• Buffer

• Tweet

Today we’re excited to share an interview with author Julia Tagliere. Her book Widow Woman was just released as an e-book and we were thrilled when she recently shared with us some of her marketing strategies.

We’ve always had the belief that e-book authors should be as zealous with marketing as “tree book” authors. Julia is a wonderful example of an author who has done it right. Her marketing plans are just as agressive, thoughtful, and consistent as they would be with a printed book.

In the video we discuss how:

• Social media is a key tool for marketing your e-book. Julia uses Facebook, LinkedIn, Twitter, Goodreads, her blog, and because her book audience is primarily female, also uses Pinterest.
• Julia decided to launch her book on the Kindle to start because the Kindle app can be downloaded for free to virtually any device including directly onto computers. She plans to expand her book to other e-readers in the future.
• Julia had a rack card professionally designed for her book events, which has her book’s summary and contact information on the back. She signs these at her events!
• She also discovered Authorgraph.com, a digital book signing tool for e-books authors that allows readers to still have their e-books signed.
• Her advice to e-books authors is to have a budget, be consistent, and pace yourself with events
• Authors should think about their book’s brand — color scheme, marketing materials, and your presentation all ties together
• E-books authors have to get comfortable with the ask! You have to get out there and meet your audience. 
  

Take a peak at Julia’s post with a us a few weeks ago about testing Widow Women with beta readers before publishing it. You can read more about her and Widow Woman at www.justscribbling.com.

Check out the book trailer for Widow Women: 

Subscribe to the blog

Have every new post delivered to your inbox every time we publish a new article. Your email address will never be shared!